The Importance of Calcium

Supplementing with Calcium… a subject I’ve never given much thought to until recently. It turns out that being 45 and female, I now have to be cognizant of my daily calcium intake. Truth is, there are now lots of things I have to be more cognizant of – but the list just seems to keep growing. Weight loss for me is up there – eating a diet with more fruits and vegetables (less fats, carbs and sugars) also tops the list. And let’s not forget about regular exercise… I happen to work right across the street from my gym and yet I still find motivation and scheduling a challenge sometimes.

Most of my girlfriends are between the ages of 45 and 55, which is convenient because it means that we share a lot of these issues that are unique to our age group. When we get together – as we often do, health issues and nutritional topics inevitably become part of our conversation. Some of the things we have in common include taking a complete multi-vitamin every day as well as a Calcium supplement. And while none of us has experienced bone loss (we’ve all checked), we all agree with the current available information that says taking a calcium supplement every day can help reduce certain risk factors for Osteoporosis. Other risk factors include inactivity, cigarette smoking and excessive intake of alcohol. According to The Nutritional Institute of Health (NIH), bone thinning due to osteoporosis affects over 8 Million women and 2 million men in America.

I am privileged to be working for a nutritional supplement company like Purity Products that offers some pretty terrific Calcium products. Our Cal-Advantage Powders for instance are a nice choice because they contain a dynamic group of nutrients including Calcium, Magnesium, Vitamin D, and Boron etc. It’s available in Lemon / Lime or Orange Flavors. This formulation supports strong bones and bone density which is something I really appreciate. We are also about to debut Cal Advantage Tablets, which will be a nice option. This new formula has been fortified with a Patented Boron Complex for added bone density support. Another good formula is Advanced Cal HA, which is very popular. In addition to adequate amounts of Calcium, Magnesium, Vitamin D, Boron etc. it also provides 50 mg of Hyaluronic Acid per serving, which adds support for healthy joints and cartilage. So, while we can’t stop the aging process, we can invest in things like wholesome food, good nutrition and strong friendships, important things that I believe will pay healthy dividends.

– Lori Michel, Quality Control Manager


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