Super Duper Whey Bars, New From Purity Products

We’re pleased to announce the availability of our newest product, available in two flavors, Super Duper Whey Bars.

A Super Duper Day begins with Super Duper Nutrition. Finally a legitimately healthy bar, with 100% whey protein, that’s as delicious as it is nutritious. One bite and you’ll be a believer! Great for kids and adults.

Super Duper Whey Bars are available in Chocolate Peanut Butter and Blueberry Nut flavors.

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Tune in 8pm E.T. (5pm P.T.) for Purity Products Live

We’re proud to present Purity Products Live, featuring Dr. John J. Cannell, MD.

Tune in to a special live debut broadcast of Purity Products Live tonight, Thursday, April 7 at 8 PM E.T. (5 PM P.T.).

Our host for the evening will be Dr. John J. Cannell, MD, the Executive Director of the Vitamin D Council and creator of our line of Advanced D products. He will be live on hand to talk about Vitamin D and will also take your questions via a chat window.

To watch live, visit the Purity Products Live website tonight, April 7 at 8 PM E.T. (5 PM P.T.).

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New Product: GoGoBerry Energy Support Formula

We’re excited to announce that we’ve just released a brand new product, GoGoBerry Energy Support Formula.

Unlike energy drinks with added caffeine and artificial ingredients designed to stimulate the body and brain, GoGoBerry is different. GoGoBerry has a modest amount of naturally occurring caffeine (about the same as a half cup of coffee), which is an attribute of the CoffeeBerry fruit. GoGoBerry contains three main ingredients, CoffeeBerry, Vitamin B12, and freeze dried Wild Blueberry. The same blueberries that are used in the research for brain function at the USDA.

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Vigorize Energy Spray with Vitamin B12 and CoQ10

We’ve just released a great new product, Vigorize Energy Spray with Vitamin B12 and CoQ10.

Vigorize Energy Spray is a vitamin B12-rich energy-support formula designed to give you a safe and natural “pick me up” whenever you need it with a quick and convenient oral spray delivery. The ideal alternative to caffeinated pills, shots or beverages, Vigorize fits easily in a purse or a pocket, making it perfect for people who need an on-demand energy lift when they’re on the go.

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Melatonin Secretion with Age

This is part of our ongoing The Best Kept Secrets to Healthy Aging spotlight. Each day, we will be posting some of the great information that’s packed into our book, The Best Kept Secrets to Healthy Aging.

Today’s topic:
Melatonin Secretion with Age

Like so many other bodily functions, melatonin secretion at night typically declines during middle age. In fact, older men and women who secrete the least melatonin overnight tend to have the most difficulty falling asleep. In addition, older men and women tend to become sleepier earlier in the evening and to awaken earlier in the morning, without changes in the cyclic timing of melatonin secretion – almost as if their brains have learned to anticipate the switching on and off of daylight.

A little manipulation of your melatonin cycle can go a long way toward restoring a more youthful sleep pattern. A number of gold standard, “randomized placebo-controlled” human clinical trials have shown that the consumption of small amounts of melatonin (0.3 mg to 5 mg) about one hour before bedtime can shorten the time it takes you to fall asleep, can increase the actual amount of time you sleep while also increasing the relative percentage of the time you spend in bed at night during which you are asleep, and reduce “morning after” daytime sleepiness.

The results of a study published recently in the Journal of Physiology demonstrate that even “normal” sleepers can enjoy an increased quality of sleep and awaken more refreshed following the consumption of 1.5 mg of melatonin before bedtime.3 In fact, many folks find that 1 mg of melatonin about a half hour before going to bed does the trick just fine.

Melatonin enhances normal sleep and may improve occasional sleeplessness. This nutrient also has other potentially beneficial effects in the human body. The latest research findings suggest that melatonin can extend maximum lifespan in mice by up to 15% – an effect called “geroprotection.” How does melatonin do this?

Next Best Kept Secrets to Healthy Aging topic:
Free Radical Theory of Aging

References:
3. Rajaratnam SM, Middleton B, Stone BM, Arendt J, Dijk DJ. Melatonin advances the circadian timing of EEG sleep and directly facilitates sleep without altering its duration in extended sleep opportunities in humans. J Physiol 2004;561:339-351.

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Your Third Eye, Melatonin and Sleep

This is part of our ongoing The Best Kept Secrets to Healthy Aging spotlight. Each day, we will be posting some of the great information that’s packed into our book, The Best Kept Secrets to Healthy Aging.

Today’s topic:
Your Third Eye, Melatonin and Sleep

The pineal gland (the historical “third eye”), once thought to possess magical, supernatural or psychic powers, is now known to control daily body rhythms (“chronobiology”) in conjunction with light/dark information supplied by the eyes. The major output of the pineal gland is melatonin, a compound made from L-tryptophan and named for its ability to “trick” skin melanocytes (the cells that normally darken upon exposure to sunlight) into lightening their color as if they had never been exposed to light.

Although melatonin has critical functions in the regulation of many circadian (day/night) and seasonal cycles in human physiology and neurobiology, it is best known (and most studied) for its roles in the control of the sleep/wake cycle.

Pineal secretion of melatonin is linked to the absence of daylight – bright light triggers the transmission of electrical signals from the retina along a special nerve to the brain’s central circadian pacemaker area in the hypothalamus. Because these signals suppress brain secretion of the hormone (norepinephrine) that activates melatonin secretion, lack of bright light (dim light or darkness) allows norepinephrine release by the hypothalamus; in turn, melatonin secretion is activated (in response to lack of light).

In most people, melatonin secretion begins about 2 to 4 hours after sunset and ends about 1 to 3 hours after dawn. The amount of melatonin secreted overnight depends on the length of time the retina remains unstimulated by light.

Next Best Kept Secrets to Healthy Aging topic:
Melatonin Secretion with Age

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Sleep and Cardiovascular Function

This is part of our ongoing The Best Kept Secrets to Healthy Aging spotlight. Each day, we will be posting some of the great information that’s packed into our book, The Best Kept Secrets to Healthy Aging.

Today’s topic:
Sleep and Cardiovascular Function

There’s an even more serious danger lurking under the bed – according to the results of recently published research, routinely getting only 5 hours or less of quality sleep at night is known to double your risk of developing (or exacerbating) high blood pressure.1 Even worse – failing to get at least 7 hours of sleep significantly increases your chances of suffering a heart attack!2 While these studies highlight problems associated with chronic sleep issues, the occasional inability to fall asleep can also be of concern.

Next Best Kept Secrets to Healthy Aging topic:
Melatonin and Sleep

References:
1. Gangwisch JE, Heymsfield SB, Boden-Albala B, Buijs RM, Kreier F, Pickering TG, Rundle AG, Zammit GK, Malaspina D. Short sleep duration as a risk factor for hypertension. Analyses of the first National Health and Nutrition Examination Survey. Hypertension 2006;47:833-839.
2. Ayas NT, White DP, Manson JE, Stampfer MJ, Speizer FE, Malhotra A, Hu FB. A prospective study of sleep duration and coronary heart disease in women. Arch Intern Med 2003;163:205-209.

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Managing the Inflammatory Response: Stop Smoking

This is part of our ongoing The Best Kept Secrets to Healthy Aging spotlight. Each day, we will be posting some of the great information that’s packed into our book, The Best Kept Secrets to Healthy Aging.

Today’s topic:
Tips for Promoting a Normal Healthy, Balanced Inflammatory Response: Stop Smoking!

Smoking is one of the worst activities you can continue to do and still hope to normalize the body’s inflammatory response. In addition to contributing to the development of several chronic diseases, smoking leads to a generalized state of inflammation throughout the body. Smoking increases blood levels of inflammatory markers, triggering injury to the vasculature and leading directly to the development of cardiovascular disease. Numerous chemicals associated with cigarette smoke are carcinogens and therefore contribute to the development of several cancers. If you’re still smoking, quit! It’s the best thing you can do for your health.

Next Best Kept Secrets to Healthy Aging topic:
Sleep: Vital to Health and Healing

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