Great News for Multivitamin users!

We never doubted the wisdom of taking your daily multivitamin…Two new reports demonstrate why:

1. Multivitamin users take heart! Recently published research reveals that people taking multivitamins and vitamin E just might expect to live longer, thanks to a possible boost in their heart health. The latest scientific evidence strongly suggests that vitamin E helps keep your heart healthy. Newly published research on vitamins and longevity indicates that regular users of vitamin E–as well as multivitamins–live longer with healthier hearts.

2. Multivitamins help keep your cells youthful, as shown in recent research by scientists at the National Institute of Environmental Health. Scientists at the National Institute of Environmental Health now think taking a daily multivitamin may actually help your cells stay younger, based on studies comparing the DNA of multivitamin users to DNA in non-vitamin consumers.

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American Academy of Dermatology issues revised Vitamin D position statement

The American Academy of Dermatology recently issued a revised Vitamin D position statement, which recommends the following:

“an adequate amount of vitamin D should be obtained from a healthy diet that includes foods naturally rich in vitamin D, foods/beverages fortified with vitamin D, and/or vitamin D supplements. Vitamin D should not be obtained from unprotected exposure to ultraviolet (UV) radiation.”

To read the full position paper, please visit:

Luckily we’re one step ahead. As news and research keeps spreading about the importance of vitamin d supplementation and the health risks of unprotected exposure to ultraviolet radiation, we’re seeing more and more satisfied customers of our Dr. Cannell’s Advanced D. Formulated by John Cannell MD, our Advanced D is a synergistic blend of Vitamin D3 with several targeted nutrients which complement many of the Vitamin D3’s desirable health benefits.

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New Product Available – FiberBiotics Super Fiber Formula

We’re pleased to announce that FiberBiotics™ Super Fiber Formula is now available.

A new addition to Purity Products’ growing line of digestive health formulas, FiberBiotics™ is a great tasting blend of both soluble and insoluble fiber, a clinically tested probiotic, and a comprehensive phytonutrient blend.

For more info, please read our press release:

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The Exciting News About Vitamin D

There’s so much important research and information being published on Vitamin D that we’ve had to set a “Google Alert” just to keep track of everything! Every day there are more and more articles being published on the importance of Vitamin D in our daily diets. Here’s just a sample of some of the most recent articles we’ve come across.

Elderly need more ‘sun vitamin’
BBC News – UK
Sun exposure helps the skin make vitamin D – a vitamin older people are generally deficient in due to their lifestyles and natural aging processes…
Read more of this article at:

Study links vitamin D to improved performance
The Coloradoan – Fort Collins, CO, USA
Most of us would be wise to apply this consideration toward vitamin D, a controversial vitamin that has recently been in the news…
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Vitamin D: A “Legal” Performance Enhancing Substance?
Food Consumer – Lisle, IL, USA
Vitamin D, or the “sunshine” vitamin as some call it, seems to serve as a type of natural “steroid” in that it improves musculoskeletal performance…
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Vitamin D good for brains and lungs, say new studies
Increased intakes of the sunshine vitamin may slow age-related losses in mental function, and ease breathing in asthma sufferers, according to two new studies…
Read more of this article at:

If you have any second thoughts on the importance of Vitamin D in your diet, set up a “Google Alert” and see for yourself. The results, in just one day will astound you.

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When it Comes to a Healthy Diet… Think Mediterranean

Recent research points to the health benefits enjoyed by those who consume a “Mediterranean Diet”. Most notably, the diet contains elements that are associated with a lower risk of heart disease.

So, what is a Mediterranean Diet and how can you enjoy the benefits? Very simply, it is a diet rich in whole grains, fruits, nuts, legumes, wine, cereals, fish and olive oil, while also being low in dairy, meat junk foods and fat. This dietary pattern has been linked to longer life spans, a healthy heart, and many other important health benefits The diet’s main nutritional elements include Omega-3 Fatty Acids, Beta-Carotene, Vitamin C, tocopherols, polyphenols and essential minerals.

So, what if you’re not a gourmet chef trained in the ways of Mediterranean cooking or simple don’t have the time to cook every night? Make sure you are supplementing your diet with a high quality Omega-3 Fish Oil (try our Triple Action Omega for a powerful 1-2-3 combination of Omega-3s, Coenzyme Q10 and natural Plant Sterols for superior heart support) and a potent multivitamin (like Perfect Multi Super Greens with the ORAC value of more than 10 servings of fruits and vegetables plus 500 mg of vitamin C and 500 IU of vitamin A and 800 mcg of Folic Acid).

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The Importance of Calcium

Supplementing with Calcium… a subject I’ve never given much thought to until recently. It turns out that being 45 and female, I now have to be cognizant of my daily calcium intake. Truth is, there are now lots of things I have to be more cognizant of – but the list just seems to keep growing. Weight loss for me is up there – eating a diet with more fruits and vegetables (less fats, carbs and sugars) also tops the list. And let’s not forget about regular exercise… I happen to work right across the street from my gym and yet I still find motivation and scheduling a challenge sometimes.

Most of my girlfriends are between the ages of 45 and 55, which is convenient because it means that we share a lot of these issues that are unique to our age group. When we get together – as we often do, health issues and nutritional topics inevitably become part of our conversation. Some of the things we have in common include taking a complete multi-vitamin every day as well as a Calcium supplement. And while none of us has experienced bone loss (we’ve all checked), we all agree with the current available information that says taking a calcium supplement every day can help reduce certain risk factors for Osteoporosis. Other risk factors include inactivity, cigarette smoking and excessive intake of alcohol. According to The Nutritional Institute of Health (NIH), bone thinning due to osteoporosis affects over 8 Million women and 2 million men in America.

I am privileged to be working for a nutritional supplement company like Purity Products that offers some pretty terrific Calcium products. Our Cal-Advantage Powders for instance are a nice choice because they contain a dynamic group of nutrients including Calcium, Magnesium, Vitamin D, and Boron etc. It’s available in Lemon / Lime or Orange Flavors. This formulation supports strong bones and bone density which is something I really appreciate. We are also about to debut Cal Advantage Tablets, which will be a nice option. This new formula has been fortified with a Patented Boron Complex for added bone density support. Another good formula is Advanced Cal HA, which is very popular. In addition to adequate amounts of Calcium, Magnesium, Vitamin D, Boron etc. it also provides 50 mg of Hyaluronic Acid per serving, which adds support for healthy joints and cartilage. So, while we can’t stop the aging process, we can invest in things like wholesome food, good nutrition and strong friendships, important things that I believe will pay healthy dividends.

– Lori Michel, Quality Control Manager

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